First there was the search engine — think Lycos in 1996. Then came the Web portal — think Yahoo in 2000. Most recently, the Internet has been dominated by social networking — think MySpace in 2006. In an effort to bring all three types of popular consumer-facing sites together, Google has launched a collection of personalization tools under the moniker “iGoogle.” The group of utilities, according to Google, replaces what used to be called the “Google Personalized Homepage.”
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Google Ups Personalization Ante
Posted by: Kimberly Hill May 1, 2007 02:01 PMFirst there was the search engine — think Lycos in 1996. Then came the Web portal — think Yahoo in 2000. Most recently, the Internet has been dominated by social networking — think MySpace in 2006. In an effort to bring all three types of popular consumer-facing sites together, Google has launched a collection of personalization tools under the moniker “iGoogle.” The group of utilities, according to Google, replaces what used to be called the “Google Personalized Homepage.”