Ask Electronic Arts head John Riccitiello what he thinks about the game software development industry and you might be surprised by the answer. In an interview with the Wall Street Journal, EA’s chief executive said games coming out from top game makers lack innovation and that the industry needs to aggressively expand their audience beyond traditional gamers and pursue so-called casual gamers. “We’re boring people to death and making games that are harder and harder to play,” Riccitiello told the Journal.
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EA Head Bashes ‘Boring’ Game Industry
Posted by: Walaika Haskins July 9, 2007 01:21 PMAsk Electronic Arts head John Riccitiello what he thinks about the game software development industry and you might be surprised by the answer. In an interview with the Wall Street Journal, EA’s chief executive said games coming out from top game makers lack innovation and that the industry needs to aggressively expand their audience beyond traditional gamers and pursue so-called casual gamers. “We’re boring people to death and making games that are harder and harder to play,” Riccitiello told the Journal.