Thursday was a busy day for French video game maker Ubisoft. The company announced a licensing deal with NBC/Universal to create a game based on the sci-fi hit TV series “Heroes.” As a TV show, “Heroes” draws an average of 14 million viewers. It also enjoys a growing list of brand extensions, including a spin-off, “Heroes: Origin,” to air during the 2007-’08 season, graphic novels, a mobile phone game, and NBC’s “Heroes 360” Web site. A video game seems like the next logical step.
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Ubisoft Lands Heroic Licensing Deal With NBC
Posted by: Walaika Haskins July 27, 2007 01:27 PMThursday was a busy day for French video game maker Ubisoft. The company announced a licensing deal with NBC/Universal to create a game based on the sci-fi hit TV series “Heroes.” As a TV show, “Heroes” draws an average of 14 million viewers. It also enjoys a growing list of brand extensions, including a spin-off, “Heroes: Origin,” to air during the 2007-’08 season, graphic novels, a mobile phone game, and NBC’s “Heroes 360” Web site. A video game seems like the next logical step.