Electronic Arts — the largest video game publisher, by sales, in the world — made a statement in June when it announced it was forming a casual gaming division. Last month, the Redwood, Calif., company punctuated that statement with an exclamation mark by cutting a licensing deal with Hasbro, whose real-world gaming portfolio contains monster brands like Monopoly, Scrabble and Yahtzee. The online casual game market is still small compared to what’s sold for console games, but its growth is impressive, at 35 percent in this year alone.
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Electronic Arts’ Chip Lange: The Rise of Casual Gaming
Posted by: John P. Mello Jr. September 4, 2007 04:00 AMElectronic Arts — the largest video game publisher, by sales, in the world — made a statement in June when it announced it was forming a casual gaming division. Last month, the Redwood, Calif., company punctuated that statement with an exclamation mark by cutting a licensing deal with Hasbro, whose real-world gaming portfolio contains monster brands like Monopoly, Scrabble and Yahtzee. The online casual game market is still small compared to what’s sold for console games, but its growth is impressive, at 35 percent in this year alone.