Search engines like Google and Yahoo troll the Web constantly, categorizing and ranking sites so users can find what they’re looking for. Why should you care? For starters, it’s free. You don’t have to pay Google, Yahoo and the other search engines to rank your Web site. It’s like a free listing in the yellow pages, except that you get listed in as many categories as apply to you — by product, inventory, service, geography or a dozen other classifications. Also, it’s a global listing. Imagine paying for an ad in the phone book to cover all that territory.
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Desperately Seeking Web Sites: The Power of SEO
Posted by: Jeff McPherson September 5, 2007 04:00 AMSearch engines like Google and Yahoo troll the Web constantly, categorizing and ranking sites so users can find what they’re looking for. Why should you care? For starters, it’s free. You don’t have to pay Google, Yahoo and the other search engines to rank your Web site. It’s like a free listing in the yellow pages, except that you get listed in as many categories as apply to you — by product, inventory, service, geography or a dozen other classifications. Also, it’s a global listing. Imagine paying for an ad in the phone book to cover all that territory.