Search engines have taken on the role of parents doling out rewards as well as punishment to companies building Web sites. The punishment comes from two sources. The search engines are flawed, often unable to work with various types of information. “At one time, search engines could not make sense of PDF data, but that was one shortcoming that the vendors were able to overcome,” said Andrew Frank, a research vice president at Gartner. The other set of problems comes from companies bending and in many cases knowingly breaking rules in order to have their results displayed more prominently.
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10 Great SEO Tips, Part 2
Posted by: Paul Korzeniowski September 15, 2007 01:30 AMSearch engines have taken on the role of parents doling out rewards as well as punishment to companies building Web sites. The punishment comes from two sources. The search engines are flawed, often unable to work with various types of information. “At one time, search engines could not make sense of PDF data, but that was one shortcoming that the vendors were able to overcome,” said Andrew Frank, a research vice president at Gartner. The other set of problems comes from companies bending and in many cases knowingly breaking rules in order to have their results displayed more prominently.