No longer the exclusive domain of computer loving teenagers and college students, social networking has become a tool to drive corporate innovation and facilitate communication from the boardroom on down. For instance, for AAR, a Wood Dale, Ill.-based aviation services company, communication oriented Web 2.0 tools like those found on popular consumer sites MySpace and Facebook, are playing a key role in their mission to go green. An energy saving measure was suggested by an employee and the change was implemented throughout the company.
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Bosses Warm Up to Social Networking on Company Time
Posted by: Nicole Girard September 13, 2007 04:00 AMNo longer the exclusive domain of computer loving teenagers and college students, social networking has become a tool to drive corporate innovation and facilitate communication from the boardroom on down. For instance, for AAR, a Wood Dale, Ill.-based aviation services company, communication oriented Web 2.0 tools like those found on popular consumer sites MySpace and Facebook, are playing a key role in their mission to go green. An energy saving measure was suggested by an employee and the change was implemented throughout the company.