There are an estimated 44 million Baby Boomers roaming the Net, and legions of marketers looking for ways to reach them. That’s because, as a target market, Boomers have what it takes to make hucksters salivate: money. “It’s a generation with wealth — 2 trillion in disposable income — and they have an inredible appetitie to keep connecting, to keep learning and to keep graduating to new things,” Linda Natansohn, senior vice president for strategic development for Eons in Boston, Mass., told TechNewsWorld.
I agree that marketers are salivating about all of us baby boomers, hoping to cash in on the next phase of our lives - retirement. Where I think Eons and a few other sites missed the boat (as evidenced by recent layoffs there) is that there has to be some focus to the connection. Being a baby boomer is great, but who wants to connect only on that basis -it's too broad. Hence new sites like www.grandparents.com are trying to find additional common ground. My site, for example, www.topretirements.com, focuses on helping these baby boomers find the best place to retire to. It will be interesting to look at this again in a few years and see how it all shakes out.
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Social Networks: Eying a Baby Boomer Bonanza
Posted by: John P. Mello Jr. September 14, 2007 08:30 AMThere are an estimated 44 million Baby Boomers roaming the Net, and legions of marketers looking for ways to reach them. That’s because, as a target market, Boomers have what it takes to make hucksters salivate: money. “It’s a generation with wealth — 2 trillion in disposable income — and they have an inredible appetitie to keep connecting, to keep learning and to keep graduating to new things,” Linda Natansohn, senior vice president for strategic development for Eons in Boston, Mass., told TechNewsWorld.