Gamers have made “Halo 3” the biggest launch in entertainment history by scooping up enough units to bring in an estimated $170 million in its first 24 hours on store shelves. Moving that amount of product puts the Xbox 360 title ahead of smash hit movie releases and blockbuster book launches, such as “Spider-Man 3” and Harry Potter and the Deathly Hallows. Besides overjoyed retailers, Microsoft Xbox Live and Microsoft Game Studios are beneficiaries of the game’s mega success.
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‘Halo 3’ Burns Bright on Opening Day
Posted by: Walaika Haskins September 27, 2007 02:28 PMGamers have made “Halo 3” the biggest launch in entertainment history by scooping up enough units to bring in an estimated $170 million in its first 24 hours on store shelves. Moving that amount of product puts the Xbox 360 title ahead of smash hit movie releases and blockbuster book launches, such as “Spider-Man 3” and Harry Potter and the Deathly Hallows. Besides overjoyed retailers, Microsoft Xbox Live and Microsoft Game Studios are beneficiaries of the game’s mega success.