America’s “third screen” — that is, the mobile market — is at a crossroads. The direction it will go is anyone’s guess, but IDC is advocating that Internet powerhouse Google should take a leading role in determining its path. Conditions are ripe for a strong player like Google to transform the third screen, which is drawing viewers for entertainment and information almost as much as TV and computer displays, IDC says in a study released this week.
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Battle for the Third Screen
Posted by: John P. Mello Jr. September 28, 2007 04:00 AMAmerica’s “third screen” — that is, the mobile market — is at a crossroads. The direction it will go is anyone’s guess, but IDC is advocating that Internet powerhouse Google should take a leading role in determining its path. Conditions are ripe for a strong player like Google to transform the third screen, which is drawing viewers for entertainment and information almost as much as TV and computer displays, IDC says in a study released this week.