The explosive growth of pay-per-click search advertising has created an $8.2 billion industry led by Google, according to JupiterResearch. More than 60 percent of companies recently surveyed by JupiterResearch stated they intend to increase their spending on search advertising. This growth in search spending means increased competition for select keywords, which is reflected in higher costs-per-click for most search advertisers. You may be feeling this pain now, watching your search ROI decline and contemplating a reduction in keyword purchases as a result.
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Three Steps to Maximize Search Campaign Efficiency
Posted by: Robert Bergquist October 2, 2007 04:00 AMThe explosive growth of pay-per-click search advertising has created an $8.2 billion industry led by Google, according to JupiterResearch. More than 60 percent of companies recently surveyed by JupiterResearch stated they intend to increase their spending on search advertising. This growth in search spending means increased competition for select keywords, which is reflected in higher costs-per-click for most search advertisers. You may be feeling this pain now, watching your search ROI decline and contemplating a reduction in keyword purchases as a result.