Avid Technology has long had a sterling reputation among video professionals for its editing systems. However, while widely respected with the pro set, its consumer offerings have been at worst ornery and at best, disappointing. Then the company acquired Pinnacle. Pinnacle’s heritage in consumer video on a PC stretched back to the days of low-octane computing, so it knew a thing or two about what worked with
desktop dabblers and what didn’t. That knowledge was just what Avid needed to bring its video verve to the consumer market.
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Pinnacle Rises to Top With Studio 11
Posted by: John P. Mello Jr. October 3, 2007 06:15 AMAvid Technology has long had a sterling reputation among video professionals for its editing systems. However, while widely respected with the pro set, its consumer offerings have been at worst ornery and at best, disappointing. Then the company acquired Pinnacle. Pinnacle’s heritage in consumer video on a PC stretched back to the days of low-octane computing, so it knew a thing or two about what worked with
desktop dabblers and what didn’t. That knowledge was just what Avid needed to bring its video verve to the consumer market.