Don’t look now, but social search is pervasive. It’s taking hold in large part because the Web itself is changing. What is social search? Broadly speaking, social search enables the masses to have greater influence on the results of a search, and in so doing, enables better, more interesting and more targeted search results. Some social search services prioritize search results based on the preferences of its entire user base, while others segment users to provide results that are more closely tailored to a particular user.
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Social Search: What It Is and Why It’s Not Going Away
Posted by: Richard Buck October 17, 2007 04:00 AMDon’t look now, but social search is pervasive. It’s taking hold in large part because the Web itself is changing. What is social search? Broadly speaking, social search enables the masses to have greater influence on the results of a search, and in so doing, enables better, more interesting and more targeted search results. Some social search services prioritize search results based on the preferences of its entire user base, while others segment users to provide results that are more closely tailored to a particular user.