This month America’s first baby boomer, Kathleen Casey-Kirschling, signed up for the Social Security benefits she will start to collect in January. The new phase of life that she and her generation are entering is creating demand for new industries that affect everyone, one of which involves “brain fitness.” Brain fitness is exactly what it sounds like — a workout program for your mind beyond simple activities like crossword puzzles or sudoku. Many companies vying to become the figurehead of the industry.
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Thank Boomers for Buffing Up Brain Market
Posted by: Sonia Arrison November 2, 2007 08:30 AMThis month America’s first baby boomer, Kathleen Casey-Kirschling, signed up for the Social Security benefits she will start to collect in January. The new phase of life that she and her generation are entering is creating demand for new industries that affect everyone, one of which involves “brain fitness.” Brain fitness is exactly what it sounds like — a workout program for your mind beyond simple activities like crossword puzzles or sudoku. Many companies vying to become the figurehead of the industry.