ABC wants to increase its network news viewers by tapping Facebook’s constituency — a younger crowd than the usual audience for its evening news program. The social networking site, for its part, is always on the prowl for new features to keep its 56-million and growing user base happy — and sticky. The intersection of these two business needs is an agreement in which ABC will provide campaign-related Web 2.0 content to Facebook’s users. Besides access to the news reports, the ABC content will include debate forums, online surveys and campaign trail videos.
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ABC Targets Facebook Crowd to Bulk Up News Audience
Posted by: Erika Morphy November 26, 2007 02:27 PMABC wants to increase its network news viewers by tapping Facebook’s constituency — a younger crowd than the usual audience for its evening news program. The social networking site, for its part, is always on the prowl for new features to keep its 56-million and growing user base happy — and sticky. The intersection of these two business needs is an agreement in which ABC will provide campaign-related Web 2.0 content to Facebook’s users. Besides access to the news reports, the ABC content will include debate forums, online surveys and campaign trail videos.