Nielsen and Digimarc have unveiled a new service designed to let media companies, social networks, peer-to-peer services and user-generated content sites monitor and manage the distribution of media content. The Nielsen Digital Media Manager will use digital watermarking and fingerprinting to provide a more reliable way to track content. The firms are working together to develop the service with the aim of helping clients realize the value of their digital content, promote the expansion of Internet-distributed media, and facilitate revenue streams.
Loading ...
Nielsen Content Patrol Service Aims to Sink Web Pirates
Posted by: Katherine Noyes December 5, 2007 01:16 PMNielsen and Digimarc have unveiled a new service designed to let media companies, social networks, peer-to-peer services and user-generated content sites monitor and manage the distribution of media content. The Nielsen Digital Media Manager will use digital watermarking and fingerprinting to provide a more reliable way to track content. The firms are working together to develop the service with the aim of helping clients realize the value of their digital content, promote the expansion of Internet-distributed media, and facilitate revenue streams.