Facebook CEO Mark Zuckerberg has apologized to the social networking site’s user base in response to a rising crescendo of complaints that its advertising platform, Beacon, is too intrusive. More importantly, Facebook is now letting users opt out of the service — a step that it has clearly been reluctant to take. Facebook has attempted to position the month-old service, which transmits users’ activities on other sites, as a way “to help people share information with their friends about things they do on the Web.” That’s one way of looking at it.
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Facebook Sez Sorry
Posted by: Erika Morphy December 5, 2007 03:02 PMFacebook CEO Mark Zuckerberg has apologized to the social networking site’s user base in response to a rising crescendo of complaints that its advertising platform, Beacon, is too intrusive. More importantly, Facebook is now letting users opt out of the service — a step that it has clearly been reluctant to take. Facebook has attempted to position the month-old service, which transmits users’ activities on other sites, as a way “to help people share information with their friends about things they do on the Web.” That’s one way of looking at it.