There are an estimated 44 million Baby Boomers roaming the Net, and legions of marketers looking for ways to reach them. That’s because, as a target market, Boomers have what it takes to make hucksters salivate: money. “It’s a generation with wealth — 2 trillion in disposable income — and they have an inredible appetitie to keep connecting, to keep learning and to keep graduating to new things,” Linda Natansohn, senior vice president for strategic development for Eons in Boston, told TechNewsWorld.
I still think this is a market that is about to be very large. As a baby boomer, I still find that social networking is very useful to keep up with friends, make new friends, etc. I joined Seniorocity.com (an online community for adults and seniors--ie, baby boomers)...I found that it is a much more "welcoming" community than Facebook or MySpace. It seems that Facebook and MySpace are more geered toward the young crowd. I also tried Eons and felt that it tried to be a little too "cool," instead of providing me with the basics that I wanted. I think Seniorocity provided me with the right mix.
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Social Networks and Baby Boomers: Bonanza or Bust?
Posted by: John P. Mello Jr. January 1, 2008 09:00 AMThere are an estimated 44 million Baby Boomers roaming the Net, and legions of marketers looking for ways to reach them. That’s because, as a target market, Boomers have what it takes to make hucksters salivate: money. “It’s a generation with wealth — 2 trillion in disposable income — and they have an inredible appetitie to keep connecting, to keep learning and to keep graduating to new things,” Linda Natansohn, senior vice president for strategic development for Eons in Boston, told TechNewsWorld.
As a baby boomer, I still find that social networking is very useful to keep up with friends, make new friends, etc.
I joined Seniorocity.com (an online community for adults and seniors--ie, baby boomers)...I found that it is a much more "welcoming" community than Facebook or MySpace. It seems that Facebook and MySpace are more geered toward the young crowd.
I also tried Eons and felt that it tried to be a little too "cool," instead of providing me with the basics that I wanted. I think Seniorocity provided me with the right mix.