When Warner Bros. Entertainment moved all its high-definition eggs into the Blu-ray basket a week and a half ago, tremors could be felt throughout the digital entertainment world. HD DVD champion Toshiba canceled a press event in response, and all eyes fell on Paramount and Universal, the last major movie studios still committed to HD DVD. Now Toshiba has announced major price cuts on all three models of its next-generation DVD players, along with new promotional campaigns touting HD DVD.
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Are Toshiba’s Price Cuts HD DVD’s Swan Song?
Posted by: Katherine Noyes January 15, 2008 04:00 AMWhen Warner Bros. Entertainment moved all its high-definition eggs into the Blu-ray basket a week and a half ago, tremors could be felt throughout the digital entertainment world. HD DVD champion Toshiba canceled a press event in response, and all eyes fell on Paramount and Universal, the last major movie studios still committed to HD DVD. Now Toshiba has announced major price cuts on all three models of its next-generation DVD players, along with new promotional campaigns touting HD DVD.