There is no question that the marriage between consumer electronics devices and broadband content will be a key trend in 2008. For content providers and aggregators, a “go-to-TV” strategy solves at least one of the early challenges facing broadband video services — the requirement to watch the content on a PC. The hope is that if the industry provides a more seamless video-on-demand experience, consumption of video and other broadband services increases. For consumer electronics manufacturers, Web connectivity allows them to differentiate on content and services.
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TV: The Heart of Connected CE Strategies
Posted by: Kurt Scherf February 1, 2008 04:00 AMThere is no question that the marriage between consumer electronics devices and broadband content will be a key trend in 2008. For content providers and aggregators, a “go-to-TV” strategy solves at least one of the early challenges facing broadband video services — the requirement to watch the content on a PC. The hope is that if the industry provides a more seamless video-on-demand experience, consumption of video and other broadband services increases. For consumer electronics manufacturers, Web connectivity allows them to differentiate on content and services.