If the 2006 online video market was still in the traffic-building stage, 2007 marked the beginning of the monetization stage. This new media platform engages a prime audience group for marketers. Online publishers and their technology partners large and small were pressed hard in the last few years by these marketers for quality ad inventory, flexible and accurate ad serving technologies, and efficient ad campaign management tools. These demands were gradually being fulfilled in 2007.
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Video 2.0’s Blossoming Impact on Advertising
Posted by: Harry Wang February 29, 2008 04:00 AMIf the 2006 online video market was still in the traffic-building stage, 2007 marked the beginning of the monetization stage. This new media platform engages a prime audience group for marketers. Online publishers and their technology partners large and small were pressed hard in the last few years by these marketers for quality ad inventory, flexible and accurate ad serving technologies, and efficient ad campaign management tools. These demands were gradually being fulfilled in 2007.