Research In Motion has opted to intensify its challenge to rivals in the smartphone competition by calling in some celebrity help in the effort. Looking to increase its consumer retail market share for its BlackBerry devices, Canada-based RIM said in published reports that it is aligning with Dipdive, a politics-heavy online music service and social network. Dipdive, a grassroots Web site launched hip-hop star Will.i.am, features the artist’s music-video homage to Barack Obama, “Yes We Can.”
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RIM Adds Dipdive to Its Crew in Social Net Push
Posted by: Jim Offner March 6, 2008 02:14 PMResearch In Motion has opted to intensify its challenge to rivals in the smartphone competition by calling in some celebrity help in the effort. Looking to increase its consumer retail market share for its BlackBerry devices, Canada-based RIM said in published reports that it is aligning with Dipdive, a politics-heavy online music service and social network. Dipdive, a grassroots Web site launched hip-hop star Will.i.am, features the artist’s music-video homage to Barack Obama, “Yes We Can.”