Traditional advertising business models may not sustain the news business as companies — and independent bloggers — seek out niche markets, found a study conducted by the Project for Excellence in Journalism. The State of the News Media study focused on seven areas: restructuring content, emerging business models, traditional advertising models, public ownership of media, developing online-specific content, blogging and ethics in a digital age.
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Net Effect on Journalism: More Outlets, Fewer Insights
Posted by: Brad King March 17, 2008 01:13 PMTraditional advertising business models may not sustain the news business as companies — and independent bloggers — seek out niche markets, found a study conducted by the Project for Excellence in Journalism. The State of the News Media study focused on seven areas: restructuring content, emerging business models, traditional advertising models, public ownership of media, developing online-specific content, blogging and ethics in a digital age.