The online delivery of movies and TV content is encumbered by a tangle of digital rights management, copyright and technological issues. The cell phone’s proper place in the whole landscape is one of many difficult questions the industry’s trying to sort out. With its new offering, CinemaNow proposes that the cell phone work as a sort of portable box office. It’s partnered with uVuMobile to develop a site for mobile devices where users can view movie trailers and purchase downloads on the go. The downloads don’t go to the phone, though.
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CinemaNow: The Phone Is the Box Office, Not the Theater
Posted by: Paul Hartsock April 29, 2008 11:05 AMThe online delivery of movies and TV content is encumbered by a tangle of digital rights management, copyright and technological issues. The cell phone’s proper place in the whole landscape is one of many difficult questions the industry’s trying to sort out. With its new offering, CinemaNow proposes that the cell phone work as a sort of portable box office. It’s partnered with uVuMobile to develop a site for mobile devices where users can view movie trailers and purchase downloads on the go. The downloads don’t go to the phone, though.