Blackberry maker Research In Motion introduced its new high-end handset Monday, the BlackBerry 9000, a.k.a. “Bold.” Aimed at business pros and power users, Bold updates the product line with a device aimed at taking on Apple’s iPhone. It’s the first new model from RIM in over a year. “They’re really just trying to take the BlackBerry franchise to a higher level. The impetus for this is things like competition from the iPhone, and that the market has moved in the last year since they updated their line. This is a natural and very true-to-RIM upgrade,” said Carl Howe, a Forrester Research analyst.
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RIM Polishes Svelte Smartphone for a Face-Off With Apple
Posted by: Walaika Haskins May 12, 2008 02:08 PMBlackberry maker Research In Motion introduced its new high-end handset Monday, the BlackBerry 9000, a.k.a. “Bold.” Aimed at business pros and power users, Bold updates the product line with a device aimed at taking on Apple’s iPhone. It’s the first new model from RIM in over a year. “They’re really just trying to take the BlackBerry franchise to a higher level. The impetus for this is things like competition from the iPhone, and that the market has moved in the last year since they updated their line. This is a natural and very true-to-RIM upgrade,” said Carl Howe, a Forrester Research analyst.