Two years after discontinuing sales of its DJ line of digital music players, Dell plans to launch a new effort to snag a piece of the digital music market from Apple with its own device this September, according to a Wednesday report. Citing details provided by several Dell executives, the report describes a company stung by past failures and intent on not repeating past mistakes. The player’s design will include a small screen and simple buttons to allow users to flip through the music library.
It seems that again, Enderle doesn't understand the area he's talking about. His biases get in the way too often.
This will fail for Dell, because it offers nothing compelling for customers.
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Dell to Take Second Swing at iPod
Posted by: Walaika Haskins July 30, 2008 03:33 PMTwo years after discontinuing sales of its DJ line of digital music players, Dell plans to launch a new effort to snag a piece of the digital music market from Apple with its own device this September, according to a Wednesday report. Citing details provided by several Dell executives, the report describes a company stung by past failures and intent on not repeating past mistakes. The player’s design will include a small screen and simple buttons to allow users to flip through the music library.
This will fail for Dell, because it offers nothing compelling for customers.