Brand is always among the top factors for consumers when they purchase a product. However, rankings between the top factor categories change by specific product. Brand has power for gaming and laptops but lower importance for digital photo frames and NAS. Where brand power is high, price sensitivity drops, and strong awareness of available brands exists. Where it is low, the reverse is true. Universal remote controls are at the weak side of the middle. The weaker the importance of brand to a buying consumer, the less likely that consumer is to remain loyal to a specific brand.
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Universal Remotes: Do Brand Names Turn Consumers On?
Posted by: Tricia Parks August 15, 2008 04:00 AMBrand is always among the top factors for consumers when they purchase a product. However, rankings between the top factor categories change by specific product. Brand has power for gaming and laptops but lower importance for digital photo frames and NAS. Where brand power is high, price sensitivity drops, and strong awareness of available brands exists. Where it is low, the reverse is true. Universal remote controls are at the weak side of the middle. The weaker the importance of brand to a buying consumer, the less likely that consumer is to remain loyal to a specific brand.