Online media coverage of this year’s Summer Olympic Games on MSN is shaping up to be a breakout event for Internet TV, as well as quite a big hit for NBC and its tech partners. The network reported 12 million hits and 70 million page views on its Olympics Web site — and that was before the opening ceremony. Things got even better from there: 62.7 million page views were recorded on the auspicious Chinese date 08-08-08, the Games’ opening day. NBC on Tuesday reported 132.6 million page views through the Games’ first two days.
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The Olympics, Part 2: Gold-Medal Network Performance
Posted by: Andrew K. Burger August 16, 2008 04:00 AMOnline media coverage of this year’s Summer Olympic Games on MSN is shaping up to be a breakout event for Internet TV, as well as quite a big hit for NBC and its tech partners. The network reported 12 million hits and 70 million page views on its Olympics Web site — and that was before the opening ceremony. Things got even better from there: 62.7 million page views were recorded on the auspicious Chinese date 08-08-08, the Games’ opening day. NBC on Tuesday reported 132.6 million page views through the Games’ first two days.