The Internet has made it much simpler for companies to reach potential customers. However, this wide open channel has come at a cost. Companies now expose more of their assets to outsiders who can misuse them. While the law helps — at least to a degree — companies increasingly find they need to take steps to monitor and protect their digital assets. Daily, corporations put time, money, and effort into differentiating themselves from competitors. Once that work is done, they want to make sure that knock-off businesses do not arise and render all of their hard work meaningless.
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Copyright Law and the Web, Part 2: Who Are the IP Police?
Posted by: Paul Korzeniowski August 28, 2008 04:00 AMThe Internet has made it much simpler for companies to reach potential customers. However, this wide open channel has come at a cost. Companies now expose more of their assets to outsiders who can misuse them. While the law helps — at least to a degree — companies increasingly find they need to take steps to monitor and protect their digital assets. Daily, corporations put time, money, and effort into differentiating themselves from competitors. Once that work is done, they want to make sure that knock-off businesses do not arise and render all of their hard work meaningless.