Barack Obama announced his running mate by text message. John McCain’s putting up YouTube videos. Mayoral candidates are doing robocalling. And just about everyone running for public office has a blog. Clearly, the campaign landscape has gone high-tech. New technologies are helping candidates to connect with voters, and voters to connect with candidates, in new and surprising ways. And as a result, the practice of democracy itself is undergoing dramatic changes. The Web has become home base for politicians seeking to brand themselves.
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The Tech-Savvy Approach to Political Branding
Posted by: Vivian Wagner September 23, 2008 04:00 AMBarack Obama announced his running mate by text message. John McCain’s putting up YouTube videos. Mayoral candidates are doing robocalling. And just about everyone running for public office has a blog. Clearly, the campaign landscape has gone high-tech. New technologies are helping candidates to connect with voters, and voters to connect with candidates, in new and surprising ways. And as a result, the practice of democracy itself is undergoing dramatic changes. The Web has become home base for politicians seeking to brand themselves.