YouTube and CBS have teamed up to deliver new full-length TV programming delivered via YouTube’s new Theater View style, which provides a larger video image. YouTube is testing the new format, so it may see some tweaks in the near future; however, the move represents a significant departure from the short-clip, user-generated content that turned the YouTube brand into an international video sharing powerhouse. In addition to streaming proprietary, full-length TV episodes, YouTube and CBS are running in-stream advertisements, including pre-, mid-, and post-rolls.
Let's face it, now CBS's content will be more transferable around the Web. They were always the company I was most disapointed didn't allow anyone to embed their video's elsewhere. Plus this ad testing should be interesting, how many ad share deals does Youtube have in place now???
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CBS Goes YouTubing With Full-Length TV Shows
Posted by: Chris Maxcer October 13, 2008 01:29 PMYouTube and CBS have teamed up to deliver new full-length TV programming delivered via YouTube’s new Theater View style, which provides a larger video image. YouTube is testing the new format, so it may see some tweaks in the near future; however, the move represents a significant departure from the short-clip, user-generated content that turned the YouTube brand into an international video sharing powerhouse. In addition to streaming proprietary, full-length TV episodes, YouTube and CBS are running in-stream advertisements, including pre-, mid-, and post-rolls.