Google is ratcheting up the sophistication of its messaging and collaboration applications by adding voice and video chat to Gmail. The enhancement is in part a tactical play — Google would like to scoop up more video users among its enterprise customer base, according to Rajen Sheth, Google senior product manager. However, it is also part of a larger strategic move on the part of Google which aims to press along all points of the enterprise in order to make as many inroads as possible.
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Google Adds Webcam Support for Chatty Gmailers
Posted by: Erika Morphy November 12, 2008 03:01 PMGoogle is ratcheting up the sophistication of its messaging and collaboration applications by adding voice and video chat to Gmail. The enhancement is in part a tactical play — Google would like to scoop up more video users among its enterprise customer base, according to Rajen Sheth, Google senior product manager. However, it is also part of a larger strategic move on the part of Google which aims to press along all points of the enterprise in order to make as many inroads as possible.