Yahoo announced Wednesday that it is enacting a new global data retention policy. In most instances, the Internet search engine and portal will now anonymize user log data within 90 days. After a three-month time period has elapsed, Yahoo will scrub out any data — such as IP addresses, cookies and other information — that would potentially enable someone to identify a given user. The change shaves 10 months off of Yahoo’s previous policy and expands the amount of data on users’ online behavior that will be anonymized, including information on their Internet searches.
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Yahoo Pledges to Forget You Sooner
Posted by: Walaika Haskins December 17, 2008 02:29 PMYahoo announced Wednesday that it is enacting a new global data retention policy. In most instances, the Internet search engine and portal will now anonymize user log data within 90 days. After a three-month time period has elapsed, Yahoo will scrub out any data — such as IP addresses, cookies and other information — that would potentially enable someone to identify a given user. The change shaves 10 months off of Yahoo’s previous policy and expands the amount of data on users’ online behavior that will be anonymized, including information on their Internet searches.