People don’t like to change; particularly as we get older, we take comfort in the status quo and start avoiding things that are new and different. As we get older we gain more power and this generally places the most conservative people in positions of authority. Let’s look at four companies this week and how they are likely to change in 2009/2010. I’m betting Friedrich Nietzche was right and “what doesn’t kill us makes us stronger,” or at least I sincerely hope that this is the case. The companies we’ll look at are Apple, Microsoft, Google and HP.
I find this post to be reasonable and balanced. You have offered some interesting possible scenarios and it will be quite interesting to see what happens in the next two years (or even one year).
I think you are entirely correct when you speak of meeting customers needs (and, I think, strong desires). Customers are, in the end, the ones who vote with their dollars. Someone will provide what customers seek. The issue will not be who offers the perfect solution but who offers the best available solution over a period of time. I don't think most customers will shift loyalties willy nilly, but shift they will when they see it as a reasonable benefit for themselves.
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2009: What Doesn't Kill Us Makes Us Stronger
Posted by: Rob Enderle December 29, 2008 04:00 AMPeople don’t like to change; particularly as we get older, we take comfort in the status quo and start avoiding things that are new and different. As we get older we gain more power and this generally places the most conservative people in positions of authority. Let’s look at four companies this week and how they are likely to change in 2009/2010. I’m betting Friedrich Nietzche was right and “what doesn’t kill us makes us stronger,” or at least I sincerely hope that this is the case. The companies we’ll look at are Apple, Microsoft, Google and HP.
I think you are entirely correct when you speak of meeting customers needs (and, I think, strong desires). Customers are, in the end, the ones who vote with their dollars. Someone will provide what customers seek. The issue will not be who offers the perfect solution but who offers the best available solution over a period of time. I don't think most customers will shift loyalties willy nilly, but shift they will when they see it as a reasonable benefit for themselves.