Last spring, Sony appeared to score a decisive blow in the high-definition video sweepstakes when its Blu-ray video format won the endorsement of Hollywood studios and major retailers, claiming victory over Toshiba’s rival HD-DVD format. It seemed it would only be a matter of time before the buying public would line up to buy Blu-ray players, which were sure to flood the marketplace at a friendly price. That hasn’t happened. It’s not clear that Blu-ray’s improved viewing experience will sway consumers to spend money on the new technology.
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What Did Blu-ray Win?
Posted by: Jim Offner January 14, 2009 04:00 AMLast spring, Sony appeared to score a decisive blow in the high-definition video sweepstakes when its Blu-ray video format won the endorsement of Hollywood studios and major retailers, claiming victory over Toshiba’s rival HD-DVD format. It seemed it would only be a matter of time before the buying public would line up to buy Blu-ray players, which were sure to flood the marketplace at a friendly price. That hasn’t happened. It’s not clear that Blu-ray’s improved viewing experience will sway consumers to spend money on the new technology.