The mobile Internet is fast becoming mainstream. One reason is clearly the growing prevalence of high-end handsets that are less telephones than they are entertainment centers, fashion statements, and content-consumption vehicles. And every bit as important as the devices are the all-you-can-eat data plans that come with them. These two factors alone explain much of the growth in mobile content consumption; but let’s not forget the other key dimension, which is the content itself.
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Going Mobile: A Whole New World of Web
Posted by: Jim Ricotta and Sam Harp January 26, 2009 06:00 AMThe mobile Internet is fast becoming mainstream. One reason is clearly the growing prevalence of high-end handsets that are less telephones than they are entertainment centers, fashion statements, and content-consumption vehicles. And every bit as important as the devices are the all-you-can-eat data plans that come with them. These two factors alone explain much of the growth in mobile content consumption; but let’s not forget the other key dimension, which is the content itself.