Having a Web site opens up the doors to all sorts of low-cost marketing opportunities for small businesses. Sometimes fledgling Web marketers can be overwhelmed by the embarrassment of riches that are available for next to nothing. The key to effective online marketing — whether it’s to drive visitors to your site or convert them to customers when they get there — is to keep it focused. If you don’t, you might find that you’ve wasted a lot of time and effort preaching your marketing message to the wrong people in the wrong places.
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How to Build a Small-Business Web Site, Part 6: Marketing for Success
Posted by: Denise J. Deveau February 19, 2009 04:00 AMHaving a Web site opens up the doors to all sorts of low-cost marketing opportunities for small businesses. Sometimes fledgling Web marketers can be overwhelmed by the embarrassment of riches that are available for next to nothing. The key to effective online marketing — whether it’s to drive visitors to your site or convert them to customers when they get there — is to keep it focused. If you don’t, you might find that you’ve wasted a lot of time and effort preaching your marketing message to the wrong people in the wrong places.