One of the things that fascinates me is how large companies, when given an “in your face” example from a competitor, more often than not ignore it. For instance, Apple is one of the few companies that designs marketing into their products, out-executes the industry in marketing, and enjoys the highest segment margins and generally the highest growth rates, yet few seem to make the connection. Amazon and HP are two of the few companies that are taking a page directly out of Apple’s book — Palm with the Palm Pre is another — and benefiting from it.
Loading ...
What Amazon and HP Are Now Learning From Apple
Posted by: Rob Enderle March 9, 2009 04:00 AMOne of the things that fascinates me is how large companies, when given an “in your face” example from a competitor, more often than not ignore it. For instance, Apple is one of the few companies that designs marketing into their products, out-executes the industry in marketing, and enjoys the highest segment margins and generally the highest growth rates, yet few seem to make the connection. Amazon and HP are two of the few companies that are taking a page directly out of Apple’s book — Palm with the Palm Pre is another — and benefiting from it.