Social networking and blogging are now more popular online activities than using email, according to a new report by the Nielsen Co. The member community category — which includes both social networks and blogs — is growing as fast as the four other online sectors in the top five: search, portals, PC software and email. Visitors to these communities comprise two-thirds of the global online population, Nielsen said. One of the reasons for the medium’s popularity is its efficiency in communication.
One thing to note about the Nielsen report is that Social Media is not a monolithic channel that is threatening email for online dominance. The reality is that social media and email are actually highly complementary with each filling different roles in how we engage citizens.
Check out this blog post for more information: http://tinyurl.com/bqja3d
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Social Networking Leaves Email in the Dust - Sort Of
Posted by: Erika Morphy March 10, 2009 11:51 AMSocial networking and blogging are now more popular online activities than using email, according to a new report by the Nielsen Co. The member community category — which includes both social networks and blogs — is growing as fast as the four other online sectors in the top five: search, portals, PC software and email. Visitors to these communities comprise two-thirds of the global online population, Nielsen said. One of the reasons for the medium’s popularity is its efficiency in communication.
Check out this blog post for more information: http://tinyurl.com/bqja3d