You might think of content management as a tuning-up process for your Web site so it’s always running in top form. For small-business owners, however, keeping up with the job of content management can be a trying exercise they would just as soon leave at the bottom of the to-do pile. Without change, though, a Web site can languish and simply not do the job it’s supposed to. With a possible few exceptions, Web content needs to be looked at on a regular basis and updated to make sure the information is current and that the right messages are getting to the right people.
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How to Build a Small-Business Web Site, Part 8: Content Management Simplified
Posted by: Denise J. Deveau March 19, 2009 04:00 AMYou might think of content management as a tuning-up process for your Web site so it’s always running in top form. For small-business owners, however, keeping up with the job of content management can be a trying exercise they would just as soon leave at the bottom of the to-do pile. Without change, though, a Web site can languish and simply not do the job it’s supposed to. With a possible few exceptions, Web content needs to be looked at on a regular basis and updated to make sure the information is current and that the right messages are getting to the right people.