At a time when identity theft is a common concern, protecting the personal information of anyone visiting your Web site is something that every business should be thinking about. While legislation may vary from state to state in terms of how much you’re required to do to protect your customers’ personal information, putting measures in place — and letting your customers know you have done so — is good for business, pure and simple. “Customers rate privacy and security very highly according to our research,” said Carolyn Hodge, vice president of marketing for TRUSTe.
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How to Build a Small-Business Web Site, Part 10: Minding Your Privacy Ps and Qs
Posted by: Denise J. Deveau April 16, 2009 04:00 AMAt a time when identity theft is a common concern, protecting the personal information of anyone visiting your Web site is something that every business should be thinking about. While legislation may vary from state to state in terms of how much you’re required to do to protect your customers’ personal information, putting measures in place — and letting your customers know you have done so — is good for business, pure and simple. “Customers rate privacy and security very highly according to our research,” said Carolyn Hodge, vice president of marketing for TRUSTe.