Although Twitter is growing at an incredible rate, it’s having trouble retaining users, according to online activities research firm Nielsen Online. The Twitter micro-blogging service only retains about 40 percent of users month-over-month, Nielsen Online Research Vice President David Martin claims in a company blog post, which could impact its long-term growth prospects. Is Twitter soon destined for the dustbin alongside other flashes in the online pan, or will its name recognition give it the power to stick around long enough to draw profits?
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Tweeters in Flight: Does Twitter Have Staying Power?
Posted by: Richard Adhikari April 29, 2009 01:54 PMAlthough Twitter is growing at an incredible rate, it’s having trouble retaining users, according to online activities research firm Nielsen Online. The Twitter micro-blogging service only retains about 40 percent of users month-over-month, Nielsen Online Research Vice President David Martin claims in a company blog post, which could impact its long-term growth prospects. Is Twitter soon destined for the dustbin alongside other flashes in the online pan, or will its name recognition give it the power to stick around long enough to draw profits?