Ask Jennifer Derrig if she can tell you her return on investment for her Web site, and she has the numbers at the ready. “I look at it the way I would a physical storefront. If I went out to get a retail space in a prime location, it would cost me $5,000 a month,” she told TechNewsWorld. “I pay less than $600 for Homestead, including the URLs.” From that point on, the math is simple. She takes her monthly sales numbers, subtracts her Homestead and advertising costs along with any other basic business expenses, and the ROI is pretty much a done deal.
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How to Build a Small-Business Web Site, Part 11: Roping In That Rascally ROI
Posted by: Denise J. Deveau April 30, 2009 04:00 AMAsk Jennifer Derrig if she can tell you her return on investment for her Web site, and she has the numbers at the ready. “I look at it the way I would a physical storefront. If I went out to get a retail space in a prime location, it would cost me $5,000 a month,” she told TechNewsWorld. “I pay less than $600 for Homestead, including the URLs.” From that point on, the math is simple. She takes her monthly sales numbers, subtracts her Homestead and advertising costs along with any other basic business expenses, and the ROI is pretty much a done deal.