When Microsoft rolled out its beta version of Hohm on Wednesday — a Web site that helps consumers save electricity — it pulled off a veritable hat-trick. First comes the good publicity from positioning itself as a public benefactor. Second is a live test of its Azure cloud service, first announced at Microsoft’s Professional Developers’ Conference in Los Angeles last October. Third, Microsoft is staking out its turf in a battle with Google over a possible business helping consumers cope with the results of governmental efforts to combat the greenhouse effect.
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Microsoft Achieves Trifecta With Hohm
Posted by: Richard Adhikari June 25, 2009 04:00 AMWhen Microsoft rolled out its beta version of Hohm on Wednesday — a Web site that helps consumers save electricity — it pulled off a veritable hat-trick. First comes the good publicity from positioning itself as a public benefactor. Second is a live test of its Azure cloud service, first announced at Microsoft’s Professional Developers’ Conference in Los Angeles last October. Third, Microsoft is staking out its turf in a battle with Google over a possible business helping consumers cope with the results of governmental efforts to combat the greenhouse effect.