Over the last two weeks I attended two events: one organized by the Blu-ray folks and one by HP. Both PR teams did excellent jobs; however, one had a strong offering to work with, while the other was stuck with a toad of a product offering. Both products look to add value to platforms that are struggling at the moment. Printing is dropping off in favor of an increasing number of electronic screens. Blu-ray, despite a massive push to convince everyone otherwise, is still not a significant part of the DVD space.
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A Tale of Two Demos: Innovation vs. Desperation
Posted by: Rob Enderle June 29, 2009 04:00 AMOver the last two weeks I attended two events: one organized by the Blu-ray folks and one by HP. Both PR teams did excellent jobs; however, one had a strong offering to work with, while the other was stuck with a toad of a product offering. Both products look to add value to platforms that are struggling at the moment. Printing is dropping off in favor of an increasing number of electronic screens. Blu-ray, despite a massive push to convince everyone otherwise, is still not a significant part of the DVD space.