Microsoft’s recently released Bing search engine has begun adding real-time Twitter updates from celebrities to its results. So far, it has indexed the Twitter accounts of a few thousand people, Bing director Whitney Burk told TechNewsWorld. Search results are tied directly to online ads. While adding real-time tweets may get more people to use Bing, it’s not yet clear whether that will help Microsoft get more ads. That will depend on Bing’s growth, notes analyst Greg Sterling.
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Bing Dips Toe Into Real-Time Search With Twitter Tie-In
Posted by: Richard Adhikari July 2, 2009 01:16 PMMicrosoft’s recently released Bing search engine has begun adding real-time Twitter updates from celebrities to its results. So far, it has indexed the Twitter accounts of a few thousand people, Bing director Whitney Burk told TechNewsWorld. Search results are tied directly to online ads. While adding real-time tweets may get more people to use Bing, it’s not yet clear whether that will help Microsoft get more ads. That will depend on Bing’s growth, notes analyst Greg Sterling.