There’s generally more attention on the fight between Microsoft and Google this decade than on the fight between Apple and Microsoft. That’s because Google seems to represent the future, while Apple and Microsoft are often seen as anachronisms from a prior age. However, these two clearly aren’t ready for the tech old folks home yet — both have done some amazing things over the last few years. The difference is that Apple, because it’s marketing-driven, typically gets more credit for its activities than Microsoft does. That has changed recently, and Microsoft has been kicking a little Apple buttusky.
Sorry, but some of us won't fall for this BS. Its all to similar to the same BS you get from TV evangelicals, scientologists selling e-meters, and dipsticks selling "half off" bottled water, which they insist still has to cost twice as much as tap, because well.. they ionized the particles, added mega-super vitamins, and consulted a homeopath on how to oxygenate it (by removing nearly all traces of oxygen. Its great marketing, for people that are total fools, who don't **want** to know why, or how, they are actually being robbed.
The *only* thing that has changed is, in the past, Microsoft didn't have to market. They had the only damn thing that worked (and was compatible, because people didn't buy non-PCs, if they wanted anything to work at all, and they made absolutely sure it stayed that way). Only, now.. People are making it work without them, and in a way they can't steal, sue, or destroy, without actually making things worse for themselves. For the first time since they started "borrowing" things from other people, so as to put companies like Lotus 1-2-3 out of business, or undermine 3rd party DOS, etc., they have been forced to attempt to convince people to buy their product, instead of just making it, and knowing people will have to buy it, to do any work at all.
So, what are their first real advertisements? Some totally lame thing with Seinfield, which made absolutely no damn sense, and didn't help them, and now.. lying via omission about how much better their product is, by trying to equate, "Its the only one of two in the store, and is slightly cheaper.", with, "Its actually better than *all* of the alternatives out their.", and failing to point out that the places their "honest" buyers are going into have been convinced not to sell anything other than Mac or Windows, or made deals with Microsoft to include the software on their hardware, and not offer non-installed computers, or the option to get it with something "other" than their product (or Apple's). Its like going to car lot that deals with "American" cars, then insisting that all the cars "must be" better than foreign ones, because there are no Nissans on the lot.
The simple truth is, its fabricated BS, just via backroom deals, prior misinformation, and a long standing belief, even among retailers, that MS **is** the only other machine besides Mac. At best, its dishonest. At worst, its a complete lie.
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Microsoft Makes Apple Eat Humble Apple Pie
Posted by: Rob Enderle July 20, 2009 04:00 AMThere’s generally more attention on the fight between Microsoft and Google this decade than on the fight between Apple and Microsoft. That’s because Google seems to represent the future, while Apple and Microsoft are often seen as anachronisms from a prior age. However, these two clearly aren’t ready for the tech old folks home yet — both have done some amazing things over the last few years. The difference is that Apple, because it’s marketing-driven, typically gets more credit for its activities than Microsoft does. That has changed recently, and Microsoft has been kicking a little Apple buttusky.
The *only* thing that has changed is, in the past, Microsoft didn't have to market. They had the only damn thing that worked (and was compatible, because people didn't buy non-PCs, if they wanted anything to work at all, and they made absolutely sure it stayed that way). Only, now.. People are making it work without them, and in a way they can't steal, sue, or destroy, without actually making things worse for themselves. For the first time since they started "borrowing" things from other people, so as to put companies like Lotus 1-2-3 out of business, or undermine 3rd party DOS, etc., they have been forced to attempt to convince people to buy their product, instead of just making it, and knowing people will have to buy it, to do any work at all.
So, what are their first real advertisements? Some totally lame thing with Seinfield, which made absolutely no damn sense, and didn't help them, and now.. lying via omission about how much better their product is, by trying to equate, "Its the only one of two in the store, and is slightly cheaper.", with, "Its actually better than *all* of the alternatives out their.", and failing to point out that the places their "honest" buyers are going into have been convinced not to sell anything other than Mac or Windows, or made deals with Microsoft to include the software on their hardware, and not offer non-installed computers, or the option to get it with something "other" than their product (or Apple's). Its like going to car lot that deals with "American" cars, then insisting that all the cars "must be" better than foreign ones, because there are no Nissans on the lot.
The simple truth is, its fabricated BS, just via backroom deals, prior misinformation, and a long standing belief, even among retailers, that MS **is** the only other machine besides Mac. At best, its dishonest. At worst, its a complete lie.