Last week’s big news was that Apple pushed up its Snow Leopard release by a month to provide a 60-day buffer between it and Microsoft’s biggest launch of the decade. Apple can’t match either Microsoft’s resources or price, but the feat of snagging an unchallenged 60 days during the back-to-school and early holiday shopping season points to Apple’s greatest advantage: Its marketing leader is also its CEO. Microsoft is fielding its best marketing team ever for the Windows 7 launch, led by Kathleen Hall — but she isn’t the CEO.
Mr. Enderle.
The idea of Microsoft being an engineering company is like saying that Enron is an Ethics company. Let's see. They take the worst OS available and make it have a 90+% market share and they are not a marketing company. The put out OSes like NT (VMS copy) that did not even work until version 3.51 but still sold it and they are not a marketing company? Apple on the other hand makes products (software and hardware) that define the industry, shape the future of all products. (All microcomputers now resemble Macs, all smartphones are evolving into iPhone copies) and Apple is the marketing company? Does Enderle get paid by the amount of wrongness?
What do you think about Mongolian as a language? I realize that you do not speak it or perhaps have never even heard it but your apparent knowledge of the Macintosh and computers in general seems to be at the same level as your Mongolian and you have no problem giving an opinion on computers.
I wish I could buy Enderle for what he knows and sell him for what he thinks he knows!
'Rob, you are the best known Microsoft shill in the world, congratulations.
But, the only engineering Microsoft has done is in regards to protecting its monopoly. They will go down in history as the classic example of a monopoly, more abusive than Standard Oil, and also for their mediocre at best products.
If Microsoft is such an engineering powerhouse, as you would have us believe, why do they have not a single innovative product in their entire history?
And, how do 'marketers' at Apple keep hitting home runs on new products (which ole' softie would die for, BTW)? I guess you would have us believe that the iPhone is just like any other phone, but the marketing is better? That is hilarious. And Windows Mobile phones (hard to keep a straight face here) is a feat of engineering? LOL
Wow, it must be hard for you these days to keep shilling for Microsoft as you have done for so many years. Is that why you no longer refer to yourself and your cat as the 'Enderle Group'?
While MS is putting food on the table, Enderle remains a shill. I'll have to confine myself to the lead paragraph, but the article is stuffed full of doublespeak and innuendos all through, as usual.
Microsoft does do some competent engineering in places, but it's a sales and customer driven company. Apple very likely does do the best marketing in the world, but it's part of the execution of the real driver: engineering vision.
Windows 7 is not a better product than Snow Leopard (but Enderle slickly makes us presume it). Ballmer's problems would be over if he woke up in a parallel universe where Microsoft sold Snow Leopard licences, and Apple shipped Windows 7 Macs. The Mac would be gone within a year, with no compelling motivation to use it.
Windows 7 and Snow Leopard are only in direct competition for Mac users, the only PC users entitled to buy Snow Leopard, so why the presumption that the MS monopoly could possibly be affected by Snow Leopard?
I work at a major Australian university and it's PC world. We are still using XP and there are no plans to move to Windows 7.
This is in no way due to anything Apple has done in terms of marketing or developing perceptions - the guys in central IT can barely pronounce the word Macintosh. No, Microsoft screwed up all by itself!
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Windows 7 vs. Snow Leopard: Inside the War Rooms
Posted by: Rob Enderle August 31, 2009 04:00 AMLast week’s big news was that Apple pushed up its Snow Leopard release by a month to provide a 60-day buffer between it and Microsoft’s biggest launch of the decade. Apple can’t match either Microsoft’s resources or price, but the feat of snagging an unchallenged 60 days during the back-to-school and early holiday shopping season points to Apple’s greatest advantage: Its marketing leader is also its CEO. Microsoft is fielding its best marketing team ever for the Windows 7 launch, led by Kathleen Hall — but she isn’t the CEO.
The idea of Microsoft being an engineering company is like saying that Enron is an Ethics company. Let's see. They take the worst OS available and make it have a 90+% market share and they are not a marketing company. The put out OSes like NT (VMS copy) that did not even work until version 3.51 but still sold it and they are not a marketing company? Apple on the other hand makes products (software and hardware) that define the industry, shape the future of all products. (All microcomputers now resemble Macs, all smartphones are evolving into iPhone copies) and Apple is the marketing company? Does Enderle get paid by the amount of wrongness?
What do you think about Mongolian as a language? I realize that you do not speak it or perhaps have never even heard it but your apparent knowledge of the Macintosh and computers in general seems to be at the same level as your Mongolian and you have no problem giving an opinion on computers.
I wish I could buy Enderle for what he knows and sell him for what he thinks he knows!
But, the only engineering Microsoft has done is in regards to protecting its monopoly. They will go down in history as the classic example of a monopoly, more abusive than Standard Oil, and also for their mediocre at best products.
If Microsoft is such an engineering powerhouse, as you would have us believe, why do they have not a single innovative product in their entire history?
And, how do 'marketers' at Apple keep hitting home runs on new products (which ole' softie would die for, BTW)? I guess you would have us believe that the iPhone is just like any other phone, but the marketing is better? That is hilarious. And Windows Mobile phones (hard to keep a straight face here) is a feat of engineering? LOL
Wow, it must be hard for you these days to keep shilling for Microsoft as you have done for so many years. Is that why you no longer refer to yourself and your cat as the 'Enderle Group'?
Microsoft does do some competent engineering in places, but it's a sales and customer driven company. Apple very likely does do the best marketing in the world, but it's part of the execution of the real driver: engineering vision.
Windows 7 is not a better product than Snow Leopard (but Enderle slickly makes us presume it). Ballmer's problems would be over if he woke up in a parallel universe where Microsoft sold Snow Leopard licences, and Apple shipped Windows 7 Macs. The Mac would be gone within a year, with no compelling motivation to use it.
Windows 7 and Snow Leopard are only in direct competition for Mac users, the only PC users entitled to buy Snow Leopard, so why the presumption that the MS monopoly could possibly be affected by Snow Leopard?
This is in no way due to anything Apple has done in terms of marketing or developing perceptions - the guys in central IT can barely pronounce the word Macintosh. No, Microsoft screwed up all by itself!
No wonder Apple is gaining market share.