Web 2.0 enables companies to build dynamic networking communities and foster ad hoc collaboration. This can be great for businesses, as they can gain insights and feedback in hours instead of weeks or months. However, the trusting, collaborative and open nature of the Web 2.0 environment is precisely what makes it ripe for malicious exploitation. Social media, file sharing, instant messaging, streaming media and mobile apps have not only taken over our personal lives, but also have made irreversible inroads into our businesses.
While I'm not crazy about the "Web 2.0" moniker, I agree that the technology, and the power it has given the buyer, will change business forever. Two important ways it will change business not often mentioned: these ways of communicating with your target community are far more labor intensive than the high-volume "interruption-based" techniques of the past; and they contribute to the "absent presence" cultural phenomenon - the interruptions now come from inbound texts at mealtime, hours spent managing social network or microblog activities. I believe we will survive and thrive with web 2.0, but not without significant behavioral / cultural impact. Nice article!
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The Promise and the Peril of Web 2.0
Posted by: Patrick Sweeney September 1, 2009 04:00 AMWeb 2.0 enables companies to build dynamic networking communities and foster ad hoc collaboration. This can be great for businesses, as they can gain insights and feedback in hours instead of weeks or months. However, the trusting, collaborative and open nature of the Web 2.0 environment is precisely what makes it ripe for malicious exploitation. Social media, file sharing, instant messaging, streaming media and mobile apps have not only taken over our personal lives, but also have made irreversible inroads into our businesses.