News Corp.’s Rupert Murdoch is threatening to divorce Google over the issue of unpaid news content. However, Google’s YouTube division still wants the marriage of technology and traditional journalism to work; hence the Tuesday launch of YouTube Direct, a tool designed to bring together media organizations and citizen journalists. The new tweak to the YouTube API allows news outlets to embed themselves in the user-generated video upload process and set up a so-called virtual assignment desk.
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YouTube Gives More News Reporting Power to the People
Posted by: Renay San Miguel November 17, 2009 12:44 PMNews Corp.’s Rupert Murdoch is threatening to divorce Google over the issue of unpaid news content. However, Google’s YouTube division still wants the marriage of technology and traditional journalism to work; hence the Tuesday launch of YouTube Direct, a tool designed to bring together media organizations and citizen journalists. The new tweak to the YouTube API allows news outlets to embed themselves in the user-generated video upload process and set up a so-called virtual assignment desk.